The BackstageMarketing
Our services

Everything your brand needs, under one roof

We plug in as your creative and growth partner — from the strategy behind the scenes to the campaigns in the spotlight.

01 — The thinking before the making.

Brand Strategy

We define who you are, who you serve and why you win. Positioning, messaging and a clear strategic foundation that every creative decision can be measured against.

Best for

Founders and teams who feel their brand is inconsistent, unclear or being out-positioned by competitors.

What you get

  • Market and competitor research
  • Positioning and value proposition
  • Audience personas and insight
  • Messaging framework and tone of voice
  • Brand roadmap and priorities

Outcomes

  • A sharp, defensible market position
  • Messaging your whole team can repeat
  • A decision-making filter for future work
02 — A look that behaves like an asset.

Brand Identity

Logos, type, colour and a full visual system engineered for consistency across every touchpoint — from a phone screen to a storefront.

Best for

New brands launching with intent, or established brands that have outgrown their current look.

What you get

  • Logo suite and lockups
  • Colour and typography system
  • Iconography and graphic language
  • Brand guidelines document
  • Social and template kit

Outcomes

  • Instant recognition across channels
  • A scalable, reusable design system
  • Premium perception that supports pricing
03 — Show up like the brand you want to be.

Social Media Marketing

End-to-end social management — strategy, content calendars, publishing, community and reporting — built to grow reach that actually converts.

Best for

Brands that want a consistent, high-quality social presence without hiring a full in-house team.

What you get

  • Channel strategy and content pillars
  • Monthly content calendar
  • Design and copy for every post
  • Community management
  • Monthly performance reporting

Outcomes

  • Consistent, on-brand publishing
  • Steady audience and engagement growth
  • A pipeline of leads from social
04 — Stories worth stopping for.

Content Creation

Photography, short-form video, graphics and copy — produced in themed batches so your channels never run dry and always feel intentional.

Best for

Teams that struggle to produce enough content, or content that feels off-brand and inconsistent.

What you get

  • Content direction and concepts
  • Short-form video and reels
  • Photography and graphic design
  • Copywriting and captions
  • Batch production shoots

Outcomes

  • A reliable library of assets
  • Higher watch-time and saves
  • A recognisable content signature
05 — Ideas big enough to be remembered.

Creative Campaigns

Concept-led campaigns that connect a single idea across social, paid, content and activations — built to earn attention and move numbers.

Best for

Brands with a launch, moment or goal that deserves more than another one-off post.

What you get

  • Campaign concept and narrative
  • Cross-channel creative assets
  • Launch and rollout plan
  • Paid and organic integration
  • Post-campaign analysis

Outcomes

  • A cohesive, memorable campaign
  • Measurable lifts in awareness
  • Momentum you can build on
06 — The home base that converts.

Website Design

Fast, responsive, conversion-focused websites designed and built to reflect your brand and turn visitors into inquiries.

Best for

Brands whose website no longer matches the quality of their product or ambition.

What you get

  • UX structure and wireframes
  • Responsive visual design
  • Development and deployment
  • SEO and performance setup
  • Analytics and handover

Outcomes

  • A fast, mobile-first website
  • Clear paths to conversion
  • A platform you can grow into
07 — Spend that pays its way.

Performance Marketing

Paid media across Meta, Google and beyond — structured, tested and optimised against the metrics that matter to your business.

Best for

Brands ready to scale demand with measurable, accountable ad spend.

What you get

  • Paid media strategy and setup
  • Ad creative and copy
  • Audience and funnel structure
  • A/B testing and optimisation
  • Transparent ROAS reporting

Outcomes

  • Lower cost per acquisition
  • Predictable, scalable pipeline
  • Clear reporting on every dollar

Not sure where to start?

Book a free discovery call and we'll map out the right mix of services for your goals and budget.

Book a discovery call